The lubricant WD-40 could easily have been called WD-12 or WD-35 but it’s called WD-40.

Ever wonder why?

Well, it’s because it’s true name is Water Displacement 40th formula which was abbreviated to WD-40.

That’s right. It took forty attempts for the company to achieve the correct formula. A series of 39 failures before they reached success.

Making mistakes is part of creation. Let any can of WD-40 remind you of that.