Then one little mistake changed its fortune.

Originally called Campbell’s Chicken with Noodle, when radio actor Freeman Gosden accidentally flubbed his lines and called it Chicken Noodle soup, suddenly a 10 cent can of goodness was the new desire of millions of Depression era Americans.

The soup content stayed the same, but while Noodle with Chicken soup wasn’t selling, Chicken Noodle soup was an overnight success.

So what can a creative learn from this? Simply this:  If your work isn’t hitting its target audience (i.e. selling well) it isn’t always because the work is bad.

Sometimes it’s the packaging, the sales blurb, the format or even the title.

One little tweak can make all the difference.

Cover image © Campbell’s Inc