“What’s the point?”

That’s what electronic music maven and pioneer Suzanne Ciani’s university professor asked her after attending a concert of her work.

Clearly he was unimpressed by her new music (this was way before New Age sound became mainstream) and dismissed it.

It was a painful but telling moment. He didn’t get it. Neither did the other students.
That didn’t matter.

She went on to revolutionize the sound design industry becoming a musician, composer and record label executive. One of her many innovations was creating sound effects for videogames, Hollywood films and TV commercials. Her most memorable being the sound of Coca-cola being opened and poured.

So what’s the point? If your audience needs one then they might be the wrong audience. That’s okay.
Move on.
Someone will get it.

Cover image © Suzanne Ciani